PŮR :

PŮR Investing Inc. (PŮR) is an investment counselling firm managing money on a discretionary basis for individuals.

We are registered with the securities commission as a “Portfolio Manager.” This is the highest level of registration and is subject to the most rigorous standards including a fiduciary responsibility to clients. This means treating client money as if it were our own.

INVESTMENT APPROACH :

We use asset liability matching with a fundamental backdrop. Asset liability matching is an institutional approach that fits investor goals to their portfolios and incorporates investing time horizons into the mix decision.

All portfolios are separately managed based upon the risk tolerance of the investor. Separately managed accounts provide for more investment management and tax-planning flexibility than pooled and mutual funds, and wrap accounts.

INVESTMENT UNIVERSE & PORTFOLIO CREATION :

We use ETFs (Exchange-Traded Funds) to build client portfolios. Our universe is about 150 but we study all existing and new ETFs for suitability. The number of ETFs in any individual portfolio is based upon the size and risk profile of each portfoliio. Each additional ETF is assessed for its diversifying properties.

To create a portfolio, we:

• use responses to an investment questionnaire to assess your goals and time horizons;
• engineer a portfolio that addresses the required risk for your needs using ETFs and physical bonds;
• rebalance the portfolio to maintain consistent risk (versus fixed asset mix).

COSTS :

The Bottom Line : LOWER COSTS!

Fees are based on a $100,000 portfolio | TDF = Target Date Fund | Median Equity Balanced Mutual Funds - Globefund.com

Costs & fees are as at March 31, 2010

For Individual Portfolios  Funds are held in a custodial account in the investor's name with a discount broker. Investment counselors are not allowed to hold client assets even in trust. We work with one of Canada's largest and independent (i.e., 7 May, 2010very competitive brokerage commissions to investors. Accounts are covered by CIPF insurance ($1 million/account). For example: for an individual with a retirement account and a taxable investment account is eligible for $1 million coverage for each account.

PŮR’s investment management fees are :

• 0.95% for the first $1 million of investable assets;
• 0.55% for the next $3 million of investable assets;
• 0.40% for the next $6 million of investable assets.

Our fee does not include the MER charged by the ETF sponsor. We estimate this expense to be about 0.15%-0.20% per annum. Our custodian offers a discount brokerage commission rates of $18 per trade (or two cents a share) that are charged to the account at the time of the trade. PŮR receives no compensation from ETF sponsors or from our Custodian. Because the cost of transactions detract from performance we try to 7 May, 2010R can increase our fees is to make your assets grow.